Adrian Trzaskus / Career
What I do

Career.

I am currently the Global COO & Head of AI and board member at Bluprintx, founder of the AI Exec Board. Before that, I was at Deloitte, Dentsu and Kobie. Here's the work, the brands & partners, and the impact we've had.

Currently
Global COO & Head of AI
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01Operating a PE-backed consultancy

I sit on the board of a PE-backed consultancy and run it day to day as COO. I set the operating rhythm and keep every function pointed at the value-creation plan.

02Putting agentic AI in production

I launched the AI OS every department at Bluprintx works in, and I chair the AI Exec Board, a peer board of AI leaders from Google, AWS, Databricks and JP Morgan, among others.

03Driving revenue growth at scale

I work with leadership teams to set priorities, grow customer lifetime value and open new revenue streams. I have led that work at 3 industry-leading firms.

I am a global operator with a growth focus. I activate the technology, processes and culture to turn a fragmented business into a growth engine.

2025 to now

Bluprintx

PE-backed global AI consultancy for the intelligent front office, across 10 countries.

2026 to nowGlobal COO & Head of AI, Board Member

I run operations, delivery, people and the BPX AI OS across three regions. We are building and scaling one operating model across multiple acquired businesses in intelligent marketing, content supply chain, and Data & AI.

2025 to 2026Global VP, Marketing, Solutions & AI

I led three functions: marketing, solutions and AI. We repositioned marketing for executive buyers in data and AI, scaled global solutions, and ran the first agentic pilot, which the BPX AI OS grew from.

Clients I had the pleasure to support
Financial TimesUberFidelityBNYBauhausWhite & CaseChemist Warehouse
Partner ecosystem
AnthropicSalesforceAdobeDatabricksSnowflake
Partner standing
Anthropic partnerApproved for the Claude Partner Network, Services Track. Certified to deliver Claude in production.Bluprintx
Adobe Gold partnerGold Adobe Solution Partner, with 100+ Adobe certifications across the team.Bluprintx
2026 to now

AI Exec Board

A private peer board for the senior executives who own the business impact of AI.

2026 to nowFounder & Chairman

A network of senior AI executives sharing real lessons on what is working (and what is not). Members walk their peers through what they are actually running, in closed-door sessions on the questions they are working through, with access to the vendors shaping enterprise AI.

aiexecboard.com →
Proud to have members from these companies
GoogleAWSDatabricksBluprintxSalesforceJP MorganAccentureRed HatOmnicom
2021 to 2025

Deloitte

Digital Transformation Practice Lead

The largest professional services network in the world, serving 90% of the Fortune 500. I sat in the Customer practice.

AlliancesSalesforce Retail & Consumer Products Sector Lead

I owned go-to-market and alliances for the sector practice and moved Deloitte into the top 5 RCP partners worldwide.

InnovationGlobal Loyalty Technology Lead

I led loyalty technology and vendor work worldwide. The practice grew significantly during my tenure and became an industry leader.

Go-to-marketConsumer Marketing Domain Co-lead

I co-led growth across personalization, customer data, journey orchestration and marketing automation, and took the practice into AI and agents early.

Clients I had the pleasure to support
MarriottHome DepotRoyal CaribbeanAdidasNFLLilly PulitzerPizza HutCasey'sBioLife
Partner ecosystem
SalesforceOpenAIOracleBrazeServiceNow
What the market said
Salesforce leaderEverest Group Salesforce Services PEAK Matrix, 2024Everest Group, 2024
No. 1 consultancyConsulting provider worldwide by revenue, seven years runningGartner Market Share, 2024
2018 to 2021

Dentsu and Merkle

Global customer experience company, $9B in revenue. Merkle is its performance marketing arm.

2020 to 2021VP, Head of Global Salesforce Programs & Solutions, Dentsu

I pulled eight acquired teams into one global Salesforce business under One Dentsu for the first time, and grew revenue 30%+ straight through COVID.

2018 to 2020Senior Director, Global Sales Engineering, Merkle

I led sales engineering for the flagship loyalty platform, and we scaled the business globally across 16 countries.

Clients I had the pleasure to support
Hudson's BayUnder ArmourSonyToyotaShiseidoJ.CrewRed LobsterCanon
Partner ecosystem
SalesforceAdobeAWSGigyaIBMOracle
What the market said
No. 1 agencySalesforce agency partner, and a top six partner globallySalesforce, 2021
Strong PerformerThe Forrester Wave: Loyalty Service Providers, Q3 2019, and Loyalty Technology Platforms, Q2 2019Forrester
2011 to 2018

Kobie Marketing

The world's leading loyalty platform.

Three roles in seven yearsProject Manager to Director of Strategy Consulting & Strategic Accounts

I ran enterprise loyalty launches, then led strategy for the biggest accounts. Our programs averaged 150% of revenue targets.

Clients I had the pleasure to support
VerizonBest BuyAMC TheatresGapTJ MaxxRBCState FarmWilliams SonomaPetSmart
Partner ecosystem
FacebookSprinklrRadiantVisaGoogleAmazonApple Pay
What the market said
Industry leaderThe Forrester Wave: Customer Loyalty Solutions, Q4 2013, holding the spot from 2012Forrester
Program of the YearTop Loyalty Program of the Year (Verizon)Bond Brand Loyalty
Before that
2008 to 2011CIS ManagementHead of Platform & Business Operations. Manager of the Year (NJAA).
2005 to 2006AdidasMarketing team lead in New York, while still in school.
Education
University of Florida seal
University of FloridaMBA, Strategic Management, Honors
Saint Joseph's University seal
St. Joseph's UniversityBS, Business Administration, Honors
Get in touch

Let's talk.

Messages come straight to me, and I never share your address. Replies usually take two to three days.
Got it.I'll reply from my own email within a few days.
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